Famous Brands International is an omnichannel food company that owns and manages two iconic brands: Mrs. Fields® and TCBY® (The Country’s Best Yogurt). Headquartered in New York, the company markets and distributes its products, including cookies, brownies, and frozen yogurt, through its franchising and licensing business segments. Famous Brands also licenses the use of its trademarks, logos, and proprietary recipes for the distribution of Mrs. Fields® and TCBY® branded products across a range of retail channels. With more than 275 franchised locations worldwide, the company serves millions of loyal customers and maintains a strong presence in the U.S., Canada, Australia, China, Morocco, Panama, Taiwan, Qatar and the Bahamas.
As a leader in its categories, Famous Brands International is leveraging its iconic brands (Mrs. Fields® and TCBY®) to accelerate franchise expansion, deepen customer loyalty, and unlock new growth opportunities across established and emerging markets globally.
Our Brands
About Mrs. Fields
Mrs. Fields is a quintessential American success story. Founded by Debbi Fields, who was a housewife at the time, the brand began with her vision of sharing an irresistible cookie recipe with the world. Persevering through early challenges, she opened the first Mrs. Fields® store in Palo Alto, California, in 1977. The Mrs. Fields® name quickly became synonymous with warm, freshly baked cookies made from high-quality ingredients. Celebrated across generations, the brand today enjoys the highest aided brand awareness in its category and maintains a strong global presence. Fresh cookies and brownies are sold for every occasion through more than 150 franchised locations worldwide. Mrs. Fields® is headquartered in New York, New York. To find a store near you, visit mrsfieldsstores.com. For franchise opportunities, visit mrsfieldsfranchise.com.
About TCBY®
TCBY is the original and most recognized frozen yogurt brand, known for leading the industry in nutrition, taste, and product quality. With more than 45 years of experience, TCBY® has played a pivotal role in shaping and growing the frozen yogurt category.
TCBY current has over 125 franchised locations worldwide and offers a broad product lineup, including low-fat, fat-free, and no sugar added soft-serve and hand-scooped frozen yogurt options. The brand was the first to introduce Greek Frozen Yogurt and, in 2011, launched its proprietary "Super Froyo" classification, representing TCBY’s most nutritious frozen yogurt blends. For product or store information visit tcby.com. To learn more about franchise opportunities, visit tcbyfranchise.com.
